Zillow has tightened Canadian expansion plans, but what does this mean for regional property? About eight months after U.S. property website Zillow initially exposed it was considering adding Canadian listings to its online website, the company confirmed recently that it was moving forward with the strategy.
house hunters. The 2 currently have a comparable partnership stateside. eXp Realty Canada are slated to appear on Zillow later this year, however the company says in a declaration sent to Toronto Storeys that "we do not have a specific date to share today." The launch date is not the only unknown.
"Zillow's fairly unidentified here in Toronto and Canada in basic, so I believe in the meantime it won't have much of an effect on our market," Mamourian informs Toronto Storeys. Mamourian sees Zillow's Canadian push as a way of testing the waters, and he expects they will roll out other services similar to those offered in the states in the future.
"Every agent must probably look at that as a chance to grow," says Mamourian, who has actually long utilized digital-marketing strategies. "Zillow has the spending plan and the capability to get a lot of attention, so you can either hate that or you can leverage that to be more effective in your business." Presently, Zillow is looking to sign up with forces with other partners to increase the number of Canadian listings that will appear on its site.
Zillow says the decision to aim to the north is rooted in the interest Americans have in Canadian genuine estate. "We understand U.S. buyers have an interest in acquiring Canadian home. "We believe including Canadian listings to Zillow would be of interest to U.S. buyers, and would help increase direct exposure to Canadian homes for sale benefiting both home sellers and market professionals," Zillow includes in the declaration.
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